Capital Region bands find hope in collectives as the recording industry changes

 By TOM KEYSER, Staff writer 

First published in print: Sunday, February 21, 2010

When Sgt Dunbar & the Hobo Banned, the Albany folk-rock group, received an invitation to play the prestigious South by Southwest (SXSW) music festival last year in Austin, Texas, it came via the Internet. A national record company had no hand in securing the invitation, booking the engagement or getting the band to the show.

Alex Muro, the manager of Sgt Dunbar, had posted a comment on an online music forum. The comment contained a link to the band's Web site. A representative from SXSW noticed the comment, clicked on the link, listened for free to the band's music and, duly impressed, sent Muro an e-mail inviting the band to play.

That's how things happen in the music business these days. As major record companies have consolidated and downsized, and as technology and the Internet have allowed musicians to record at home and distribute their own songs, the big-business model has yielded to smaller, regional companies and given opportunities to previously overlooked musicians.

Collectives have sprung up to help like-minded artists record and sell music on iTunes, eMusic and Amazon. Musicians still long for the financial rewards that signing with a major label can provide, but the action has shifted to the grass-roots level.

"For a long time, getting a major-label deal seemed like the only way you could connect meaningfully with large numbers of people," said Paul C. Rapp, a lawyer in Housatonic, Mass., who specializes in art-and-entertainment matters and represents musicians and record companies in the Capital Region. "The Internet and digital technology changed all that.

"Now, these collectives are putting out a remarkable amount of music, and it's all very high quality. Add to that the dozens of bands who are putting out their own stuff, and you have more good music being written, recorded and released at a pace that the region has never seen before."

It's hard to pin down the exact number of record companies and collectives in the Capital Region, but those involved identify about a dozen. Some operate out of homes. Others fall dormant for long periods. They range from Equal Vision Records in Albany and Sundazed Music in Coxsackie -- companies with national profiles -- to homegrown operations that release a handful of records a year.

Sgt Dunbar & the Hobo Banned is part of the collective known as the B3nson Recording Co. The name comes from the house at 3 Benson St., where, starting in 2005, a group of musicians lived while attending the University at Albany.

They played music together and formed bands that shared musicians and recording equipment. In 2006, they formed B3nson, and the next year they released their first CDs. Now B3nson represents about 40 musicians who play in seven primary bands and nearly 30 side projects. Its 25th release comes out Friday. Most bands print a few hundred CDs and consider it a success if they sell enough to cover manufacturing costs, Muro said.

"We have enough equipment and knowledge that we can record an album from scratch," he said. "And we can help whoever is putting the album together do the packaging and all that. We're certainly not a traditional record label. It's more that everybody sort of helps promote everybody else's stuff."

The musicians hold meetings every other Thursday and vote on financial matters. They work or go to school; no one makes a living from music. But last year, while playing at SXSW, Sgt Dunbar piqued the interest of National Public Radio and was featured on its "All Things Considered" show.

"We sold a couple of thousand songs on the Internet last year, which is not paying anybody's rent, but it helps keep the band moving forward," Muro said. "And half of those we sold on the day of the radio show and the day afterward."

The most popular site for selling music is iTunes -- and it's surprisingly reasonable to get involved. It costs from $30 to $60 to put an album on iTunes, and the site allows customers to download most songs for 99 cents and most albums for $9.99. The bands receive 77 percent of that.

"It's a great cut," Muro said. "For a really low upfront cost, bands that previously would not have had access to a national market suddenly have access to everybody in the United States."

Three other small companies formed in the Capital Region in 2006, the same year B3nson did, and for the same reason.

"We started it sort of as an umbrella to group together some of the music we were really excited about at the time," said Matthew Loiacono, who started Collar City Records with bandmates in The Kamikaze Hearts and now runs it out of his home in Ballston Lake. "We invited some of our friends. We figured that the combined power of all of our albums together would be stronger than if we were just putting out our own albums."

Nick Cosimano started Indian Ledge Records primarily to showcase his friends' band, Alta Mira. He matched the band with a production team that included two Grammy winners, and Alta Mira's self-titled CD, recorded in a studio near Boston, came out late last year. It has garnered rave reviews.

Nick Reinert, Indian Ledge's creative director, said the company hopes to sell 40,000 albums at the online sites, the Indian Ledge Web site store and Alta Mira's concerts. That's ambitious, he said, but it's a long-range goal.

No matter how fun it is making music with friends, musicians still want to make it big. And that, in most cases, still means signing with a national label. The two-member Phantogram, which started on the Saratoga Springs' Sub-Bombin Records, one of the companies that started four years ago, has come closest to that.

The duo of Sarah Barthel and Josh Carter signed in 2008 with the national indie label Barsuk Records, based in Seattle. Barsuk executives discovered Phantogram's music on the Internet. Barsuk released the band's first CD earlier this month and now has Barthel and Carter on a national tour.

"The cooperatives look for something like what happened to Phantogram to happen to one of their acts with the belief that the high water will lift all the boats," said Rapp, the entertainment lawyer who includes Phantogram among his clients. "The hope is that once somebody out of the cooperative gets signed, and is successful, that people will look back at the cooperative as the breeding grounds and look for more of the same.

"Phantogram is the perfect example of how it can happen. You start out on one of these local cooperatives, and your music starts circulating around the Internet, and people find it."

Tom Keyser can be reached at 454-5448 or by e-mail at tkeyser@timesunion.com.

Music makers

Here is where you can go online to find music by Capital Region companies mentioned in this article:

Equal Vision Records: http://www.equalvision.com

Sundazed Music: http://www.sundazed.com

B3nson Recording Co.: http://b3nson.net

Collar City Records: http://www.collarcityrecords.com

Indian Ledge Records: http://www.indianledgerecords.com

Sub-Bombin Records: http://www.sub-bombin.com